Here’s something that no one expected to see: most of the popular movies in iTunes have Rotten Tomatoes reviews integrated directly into the movie’s information page. The picture above comes from the Avatar info page. We found a few movies like Sherlock Holmes (great movie, definitely worth seeing) didn’t have the tomatometer just yet. We expect that it’s still a feature that’s rolling out to all of the movies… we just discovered it today.

We’re actually excited about the partnership. We use Rotten Tomatoes all the time to check out what movies are worth seeing. We find ourselves agreeing with the ratings quite often and have begun to trust it for our movie-going experiences. We’re happy to see that Apple included the feature. It may even help them rent more movies. We hate the average iTunes reviewer in the iTunes Store… some we like. Most of them just want to complain about something stupid and don’t leave anything of substance… that’s why we exist. We try and do legitimately helpful reviews and very often work with the developer. We’ve even helped some developers improve their apps before our reviews went live. Like us, Rotten Tomatoes has a tendency to have more accurate reviews and ratings than anything we’ve found in the iTunes Store. Now that it’s integrated, that may change. Shoot. Apple, remove it, please?

Anyways, we welcome it to the iTunes Store and may your movie favorites be considered fresh and not rotten.